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Platforms were generally constructed for one person operating one account, rather than trading organisations requiring separate permissions and controls. According to Gonzalez, some teams still share a single login.

“Whether it’s a 10-person or 100-person fund, they log in through the same Google email and share the same login credentials, which makes no sense,” he said.

ParlayX is developing individual logins, delegated permissions and subaccounts for such teams. Other gaps include unified execution across exchanges, prime brokerage and common resolution standards.

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For Kambi, data must be combined with the knowledge of experienced traders who can direct the technology, scrutinise its output and identify where it can add value next.

“You don’t have to search high and low in this industry to find companies talking up the benefits of AI,” Lamb adds. “Realising them requires a combination of deep data and human expertise not everyone has access to, and there is no shortcut to acquiring.”

The World Cup proved Kambi’s AI could perform under the greatest pressure sports betting can provide. The next task is to turn that tournament performance into new, increasingly on-demand experiences for its partners and their customers.

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Stakeholders from Bally’s Corp gave an update about the progress of the company’s permanent Chicago casino in a conference call that lasted just eight minutes on Monday, with comments from Chairman Soo Kim and Wanda Wilson, chair of the Bally’s Chicago board.

The terse call came about a month after Bally’s announced it was “resetting the pace of construction” of the project’s non-gaming elements in response to the city’s legalisation of video gaming terminals earlier this year.

Kim said the purpose of convening the call was to “reiterate our deep commitment to Bally’s Chicago” and to address “inaccurate reports” from the press saying that construction had stopped or slowed after the update that was released in early August.