Bounty County

What is Bounty County?

Sponsorships and advertising with sports teams was also flagged as according to the report, voluntary efforts had failed to reduce the industry’s exposure. 

With int he report Dr Matt Gaskell MBE observed that “overall exposure (including shirts, hoardings, logos, sponsorship and related marketing) during live sports programmes does not show that self-regulation has reduced exposure meaningfully”. 

Voluntary efforts have included Premier League football opting to ban front-of-shirt gambling sponsorships, as of the beginning of this current season. Although, branding remains on training kits, shirt sleeves and across stadium advertisements. 

About Bounty County

“You can try to stop gambling, but then you go onto foreign gambling sites and crypto casinos and they keep appearing,” Madsen says.

He began watching regulators shut down individual gambling sites, only for mirror sites, cloned domains and replacement URLs to emerge in thier place. The problem, he concluded, was not necessarily the individual website. It was the network behind it.

“Why not use the dataset I already have on gambling sites to map the most problematic ones, identify how they are connected and build a deeper picture of the networks behind them?” That thought process eventually gave birth to Trace2Trace.

About Bounty County

“We are as quick as crash games, but the pattern and the feel are more like betting”

The company currently has 10 games spanning themes such as football and cars, with content deliberately based around subjects already attracting attention on social media.

That familiarity is important. Swipe Games is not asking social-media users to learn an entirely new digital language when they arrive at a casino. Its proposition is that the behaviour they already perform almost instinctively – watch, decide, swipe, repeat – can become the gaming mechanic itself.