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Yahoo said Polymarket is still an advertising partner and suggested the two could collaborate on other projects in the future. Polymarket has not provided any public explanation for the end of the data partnership.
The news comes as prediction market operators continue to form alliances with major media outlets. These deals allow news outlets to embed event contract data into their reporting and offer prediction platforms more visibility to investors and news audiences.
Polymarket has developed its media presence elsewhere. In January, it signed a deal with Dow Jones to provide its prediction market data to several of the publisher’s consumer platforms. The deal covers publications including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
How to play Mini Roulette
Not only has this made the industry a hotbed of innovation, but it’s also created an ideal environment for growth for those with cross-industry experience. Ideas from outside are now being welcomed, with companies finally embracing proven concepts from other sectors.
I may have started life in the industry as an outsider, but that is far from the case now. Those initial conferences were frightening, but they pushed me to meet people, and what I discovered was an industry built on community.
Now, when I attend conferences, I look forward to seeing people I genuinely consider friends, not just business contacts. One such friend is Gali Hartuv, CEO and co-founder of WarriorLab. We met at a conference and immediately hit it off. We now host regular monthly webinars about the iGaming industry,
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For a complete list of all the deals, click here.
Following a down year in Las Vegas, where visitor volume slowed 7.5%, the casino town has stabilized and rebounded in 2026, albeit only slightly. The LVCVA says visitor volume was up 0.5% through July.
Room rates for Strip properties have increased 3.5% in 2026. Strip occupancy is flat from a year ago.